MARTIN ELECTRICAL SALES COMPETITIVE ADVANTAGES
1. Technical Expertise
Two people on staff certified as ASNT Level 1 Thermographers.
Two people on staff certified as ISO & ASNT Level 1 Vibration Analysts.
Two People on staff with Associates Degrees in Electronic/Controls Engineering.
Each outside salesperson performs product training sessions monthly.
We conduct and host technical seminars regularly throughout our territory.
We provide onsite training on high end thermal imagers, power quality analyzers, portable scope meters, and vibration products.
3. Solution Selling With Synergistic Lines
Product knowledge on a complementary mix of products enables us to recommend better and more cost effective ways to solve customer problems
Can provide products for the “perfect panel”
Fusing – Power distribution blocks, fuse holders
Power Products – transformers, power supplies
Can provide multiple options for grounding, surge protection, and power quality.
From Ground Rods to Lightning Protection.
From Resi Service Entrance protection to full industrial applications.
Can provide test equipment solutions to troubleshoot, correct and identify power quality problems.
4. Balanced Line Card
We have a good mix of spec lines and commercial construction products.
This mix helps us play in all markets and with all distributors.
Attractive to manufacturers that offer a broad spectrum of products.
5. Coverage, Strength, and Longevity
We cover more Illinois counties than our competition and have two sales people residing in Illinois.
We sell to and service every electrical distributor in our market.
We have represented our four major lines for more than 50 years and 1/2 of our remaining lines for more than 16 years.